1. When a company enters a new product category for which its current brand names are not appropriate, it will likely follow which of the following brand strategies ? (2)
(1) Product extension
(2) Line extension
(3) Market targeting
(4) Market positioning
(5) None of the above
2. In terms of special product life cycles, a _______ is a basic and distinctive mode of expression (3)
(1) Genre
(2) Style
(3) Fashion
(4) Fad
(5) None of the above
3._______ consists of dividing a market into distinct groups of buyers on the basis of needs, characteristics or behaviour who might require separate products or marketing mixes. (5)
(1) Product differentiation
(2) Market segmentation
(3) Market targeting
(4) Market positioning
(5) None of the above
4.________ is the process of evaluating each market segment’s attractiveness and selecting one or more segments to enter. (4)
(1) Mass Marketing
(2) Market Segmentation
(3) Market Targeting
(4) Market Positioning
(5) None of the Abov
5._________ factors are the most popular bases for segmenting customer groups. (1)
(1) Geographic
(2) Demographic
(3) Psychographic
(4) Behavioral
(5) None of the Above
