1.Which of the following is not correct with regard to Marketing ? (4)
(1) Marketing is a Management Function
(2) Marketing is a Philosophy
(3) Marketing is not related to Business Activity Alone
(4) Marketing means Selling.
(5) Objective of Marketing is to achieve customer satisfaction.
2.Consumer may be defined as one who buys? (5)
(1) Goods
(2) Services
(3) Both a and b
(4) Neither a nor b
(5) None of these
3.Which of the following is a part of Marketing Management? (5)
(1) Identification of Business Opportunities
(2) Understanding the customer need
(3) Producing according to customer needs
(4) Delivering as per customer Convenience
(5) All the Above
4.___________ describes changes in an individual’s behavior arising from experience. (4)
(1) Modeling
(2) Motivation
(3) Perception
(4) Learning
(5) None of the above
5.Below are the four alternatives showing stages of a consumer in arriving at a decision to purchase or reject a new product. Arrange them order wise. (2)
a) Interest b) Trail c) Awareness d) Evaluations
(1) (a), (b), (c), (d)
(2) (c), (a), (d), (b)
(3) (c), (a), (b), (d)
(4) (a), (d), (b), (c)
(5) None of these
