1. Value-added services means ____ (3)
(1) Giving full value for money
(2) Better value for higher price
(3) Additional service
(4) Costlier service
(5) All the above
2. CRM means ? (2)
(1) Customer Retention Manager
(2) Customer Relationship Management
(3) Customers Relatives Meet
(4) Channel Rout Market
(5) Channel Representative Manager
3. A ‘Target Group’ in Marketing means ____________ (1)
(1) To whom the sales should be directed
(2) A group of sellers
(3) A group of buyers
(4) A group of Producers
(5) All the above
4. The target group for credit cards is ______________ (4)
(1) All card Holders
(2) All existing borrowers
(3) Individuals, with taxable income
(4) All of these
(5) None of these
5. Bank assurance means? (5)
(1) Assurance given by banks to loaners
(2) Assurance to bank with one bank
(3) Assurance to repay loans
(4) Assurance to give good service
(5) Selling insurance product through banks
6. Cross – Selling means ? (5)
(1) Selling with a cross face
(2) Selling to Red Cross members
(3) Selling to Blue cross members
(4) Selling across countries
(5) Selling other products to existing customers
7. Digital Marketing is ____________ (1)
(1) A way of direct marketing
(2) a strategy of the DSAs
(3) A way of indirect marketing
(4) All of these
(5) None of these
8. Market Segmentation helps in ______ (4)
(1) Identifying the target group
(2) Focused marketing
(3) A strategy of DSAs
(4) All of these
(5) None of these
9. Market research is needed for _____________ (3)
(1) Choosing the right sales persons
(2) Choosing the right products
(3) Making proper marketing decisions
(4) Deciding the sales incentives
(5) None of these
10. The marketing concept is a way of thinking or a management philosophy that affects __________________ (2)
(1) Only marketing activities
(2) Most efforts of the organization
(3) Mainly the efforts of sales personnel
(4) Mainly customer relations
(5) Only business organizations
