1. The long term objective of marketing is _____ (4)
(1) Customer satisfaction
(2)profit maximization
(3) cost cutting
(4) profit maximization with customer
(6) None of these
2. Which among the following is statistical indicator for equality in income distribution? (1)
(1)Gint coefficient
(2)price indices
(3)GNP
(4) GDP
(5) None of these
3. Short-term planning focuses on______ (4)
(1) Functional plans
(2)long term objectives
(3) specific goals
(4)both (I) and(3)
(5) None of these
4. In marketing terms, Attitude can best be defined as an _______ (3)
(1) Rude behavior of salesperson
(2) rude behavior of consumer
(3) mental state of consumer
(4) ego of the marketing executive
(5) None of these
5.The nominal scale used for marketing research, refers to______ (5)
(1) Population characteristics based on age of sex or ownership of specific consumer durable
(2) Ordering of scale
(3)both (1) and (2)
(4) neither (1) nor (2)
(5) None of these
