1. In today’s changing banking scenario, aggressive promotion of business is necessary where the competition exists on____ (3)
(1) Branch up-keep
(2) expeditious service
(3)use of advanced digital technology
(4) Delightful customer service
(5) all of these
2. Which of the following means of communication is the most popular media skill for propaganda among the people? (3)
(1) Magazines
(2) Television
(3) Radio
(4) Outdoor exhibition
(6) None of these
3. Which of the following is a customer as defined by a bank? (1)
(1) A person regularly visiting bank
(2) A person regularly getting bank drafts issued
(3) A person regularly maintaining a loan/ deposit account
(4) a person regularly getting bank draft encased
(5) A person functioning as agent for a person maintaining a deposit account
4. In banks, loans & advances are considered as____ (1)
(1) Assets
(2) liabilities
(3) resources
(4) causes of expenditure
(5) None of these
5. In the era of globalization of business M & A means____ (3)
(1) Money & Assets
(2) Marketing & Alliances
(3)Merger & Acquisition
(4) Means & Acquisition
(5) Markets & Acquisition
6. I understand marketing as_____ (5)
(1) Only selling
(2) meeting human & social needs profitably
(3) to focus on customer
(4) to focus only on producing goods/ service
(5) Only (2) and (3)
