1. Information systems can assist managers by______ (4)
(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4 )All of the above
(5) None of these
2. Which among the following is a disadvantage of an EDI system? (3)
(1) Speed
(2) Errors
(3) Expensive
(4) Mismatch
(5) None of these
3. In online marketing there is_____ (2)
(1) No exchange
(2) Exchange is the core of marketing
(3) Guarantee
(4) Only warranty
(5) None of these
4. Cross-selling covers_____ (5)
(1) Identifying customer needs
(2) Matching the products to customer needs
(3) Convincing the customers of product benefits
(4) Responding to question and objections of customers
(5) All of these
5. A prospect means_____ (3)
(1) Any customer who walks into the bank
(2) An employee of the bank
(3) A customer who is likely to be interested in bank’s product or service
(4) A depositor of bank
(5) a borrower of the bank
6. A lead means___ (1)
(1) A prospect that is more likely to avail of the Bank’s product
(2) A political leader
(3) A religious leader
(4) A bank chairman
(5)None of these
7. Innovation means_____ (4)
(1) Compensation
(2) Inspiration
(3) Additional perquisites
(4) Implementing new ideas or new methods
(5) None of these
8. A call means____ (3)
(1) Calling on friends
(2) Calling on bank employees
(3) Calling on prospective customers
(4) Implementing new ideas or new methods
(5) None of these
9. The Traditional Marketing style involves_____ (4)
(1) Telemarketing
(2) Digital Marketing
(3) Indirect Marketing
(4) Direct Marketing
(5) All of these
10. Modern methods of Marketing include_____ (5)
(1) Publicity on the net
(2) Advertisement on the net
(3) Soliciting business through mails
(4) Telemarketing
(5)All of these
