1. Consumer information sources are ______ (5)
(1) Personal source and commercial source
(2) public source (3) experiential source
(4) All of the three above
(5) only (1) and (2)
2. Zero-Based Budgeting (ZBB) means_____(3)
(1) a tool for marketing cost analysis
(2) a tool for financial analysis
(3) each year. budgeting starts from a scratch
(4)a certain percentage of sales
(5) Only (1) and (2)
3. Assigning specific jobs and work places to the selected candidates is known as _______(1)
(1)placement
(2)recruitment
(3)transfer
(4)promotion
(5)None of these
4. As a counselor, a personnel manager_______ (2)
(1)reminds the management of moral obligations towards employees
(2)encourages the employees
(3)tries to settle the disputes between labour and management
(4)All of the above
(5)None of these
5. According to product life cycle theory, the profit is maximum in________ (1)
(1) Developed Stage
(2)Early Stage
(3) Matured Stage
(4) Declined Stage
(5) None of these
6. Which among the following is not included in fringe benefits available to an employee? (5)
(1)old age survivors
(2)pensions
(3)gratuities
(4)Both (1) and (2)
(5)None of these
7. Which among the following is an example of teleconferencing? (4)
(1)Computer conferencing
(2)Audl000nfereneing
(3) Video conferencing
(4) All of the above
(5)None of these
8. Which of the following expresses Maslow’s Motivation Theory best? (4)
(1) Importance of motivation of customer development
(2) When people are driven by particular need at particular times
(3) When human needs are arranged in a hierarchy
(4) all of these
(5) only (2) and (3)
9. The level of commitment that consumers feel towards a given brand is called (3)
(1)Brand equity
(2)Brand name
(3)Bran
(4) Brand utility
(5)None of these
10. A situation whereby market is expanded by developing new products to satisfy new consumer needs is called_____ (2)
(1)market development
(2)diversification
(3)both (1) and (2)
(4)neither (1)nor (2)
(5)None of these
