1. Information systems can assist managers by______ (4)
(1) Providing information
(2) Providing data on internal sources
(3) Directing
(4) AII of the above
(5) None of these
2. Which among the following is a disadvantage of an EDI system? (3)
(1) Speed
(2) Errors
(3) Expensive
(4) Mismatch
(5) None of these
3. In online marketing there is______ (2)
(1) No exchange
(2) Exchange is the core of marketing
(3) Guarantee
(4) Only warranty
(5) None of these
4. Cross-selling covers _____ (5)
(1) Identifying customer needs
(2) Matching the products to customer needs
(3) Convincing the customers of product benefits
(4) Responding to question and objections of customers
(5) All of these
5. A prospect means_____ (3)
(1) Any customer who walks into the bank
(2) An employee of the bank
(3) A customer who is likely to be interested in bank’s product or service
(4) A depositor of bank
(5) a borrower of the bank
6. A lead means_____ (1)
(1) A prospect that is more likely to avail of the Bank’s product
(2) A political leader
(3) A religious leader
(4) A bank chairman
(5)None of these
7. Innovation means_____ (4)
(1) Compensation
(2) Inspiration
(3) Additional perquisites
(4) Implementing new ideas or new methods
(5) None of these
8. A call means______ (3)
(1) Calling on friends
(2) Calling on bank employees
(3) Calling on prospective customers
(4) Implementing new ideas or new methods
(5) None of these
9. The Traditional Marketing style involves _____ (4)
(1) Telemarketing
(2) Digital Marketing
(3) Indirect Marketing
(4) Direct Marketing
(5) All of these
10. Modern methods of Marketing include_______ (5)
(1) Publicity on the net
(2) Advertisement on the net
(3) Soliciting business through emails
(4) Telemarketing
(5) All of these
