1. Market Research is needed for______ (5)
(1) Deciding the market area
(2) Deciding the right product to be sold
(3) Making proper marketing decisions
(4) Deciding right time to sell
(5)All of these
2. Just in time (JIT) technique is getting wider acceptance world over. The technique was first introduced in______ (3)
(1) India
(2) Indonesia
(3) Japan
(4) America
(5) None of these
3. Gate keepers_____ (3)
(1) Use the products
(2) Reports on product performance
(3) Control the flow of information into buying centre
(4) Issue challan for discharge of products
(5) None of these
4. Consumer Day is celebrated on_____ (1)
(1) 15th March
(2) 16th March
(3) 20th April
(4)20th March
(5) None of these
5. A situation whereby market is expended by developing new products to satisfy new consumer needs is called _______ (2)
(1) Market development
(2) Diversification
(3) Both (1) and (2)
(4) Neither (1) nor (2)
(5) None of these
6. The level of commitment that consumers feel towards a given brand is coiled_____ (3)
(1) Brand equity
(2) Brand name
(3) Brand loyalty
(4) Brand utility
(5) None of these
7. Assigning specific jobs and work places to the selected candidates is known as______ (1)
(1) Placement
(2) Recruitment
(3) Transfer
(4) Promotion
(5) None of these
8. As a counselor, a personnel manager______ (2)
(1) Reminds the management of moral obligations towards employees
(2) Encourages the employees
(3) Tries to settle the disputes between labour and management
(4) All of the above
(5) None of these
9. Which among the following is not included in fringe benefits available to an employee? (5)
(1) Old age survivors
(2) Pensions
(3) Gratuities
(4) Both (1) and (2)
(5) None of these
10. Which among the following is an example of teleconferencing? (4)
(1) Computer conferencing
(2) Audio conferencing
(3) Video conferencing
(4) All of the above
(5) None of these
