1.In today’s changing banking scenario, aggressive promotion of business is necessary where the competition exists on______ (3)
(1) Branch up-keep
(2) expeditious service
(3)use of advanced digital technology
(4) Delightful customer service
(5) all of these
2. Which of the following means of communication is the most popular media skill for propaganda among the people? (3)
(1) Magazines
(2) Television
(3) Radio
(4) Outdoor exhibition
(5) None of these
3. Which of the following is a customer as defined by a bank? (1)
(1) A person regularly visiting bank
(2) A person regularly getting bank drafts issued
(3) A person regularly maintaining a loan/ deposit account
(4) a person regularly getting bank draft encased
(5) A person functioning as agent for a person maintaining a deposit account
4. In banks, loans & advances are considered as________ (4)
(1) Assets
(2) liabilities
(3) resources
(4) causes of expenditure
(5) None of these
5. In the era of globalization of business M & A mean______ (3)
(1) Money &Assets
(2) Marketing & Alliances
(3)Merger & Acquisition
(4) Means & Acquisition
(5) Markets & Acquisition
6. I understand marketing as_____ (5)
(1) Only selling
(2) meeting human & social needs profitably
(3) to focus on customer
(4) to focus only on producing goods, service
(5) Only (2) and (3)
7. For an economic organization like bank. MIS means (2)
(1) Middle Income Scheme
(2) management Information System
(3) marketing information System
(4)Management of Information System
(5) Only (2) and (3)
8. Consumer Day is celebrated on_____ (1)
(1)15th March
(2)16th March
(3)20th April
(4)20th March
(5)None of these
9. Prior to the Industrial Revolution, selling was no problem and no sales team is required because (1) Marketing was not a subject then______ (4)
(2) people was not a subject then
(3) people don’t want to sell anything
(4) Small scale enterprises dominated the economic scene
(5) None of these
10. A form of distribution in which manufacturer makes an agreement with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as______ (2)
(1) Mass distribution
(2)exclusive agency distribution
(3) selective distribution
(4) price distribution
(5)None of these
