Directions (Q. 1-4): Read the following information carefully and answer the questions which follow.
The power of global branding eludes the grasp of Indian firms. This year’s list of the world’s top 100 most valuable brands had only one Indian name, ICICI Bank that ranked 53rd and was worth $ 14.9 billion.
A.Indian companies should make brand – building an important activity if they aspire to become global players.
B.Indian companies should leverage on the growing size of local customer base to build their brands. This was what China’s largest search engine Baidu did to make it to the 29th place with a brand value of $ 22.5 billion.
C.A brand is a symbol of trust with the customer and brand valuations are indeed a powerful measure, of a company’s
ability to create value for its shareholders.
D.Indian companies need to pack value into their products through innovation, style and branding to win and retain
customers.
E.Even if India did not make it to the list of top brands of the world, its high growth rate at a time when entire world was reeling under recession, made India an eyesore for global biggies.
1.Which of the statements numbered A, B, C, D and E mentioned above would be appropriate course of action if the Indian companies are aspiring to become world’s most valuable brands? (3)
(1) Only A
(2) B and E
(3) A and B
(4) Only C
(5) Only D
2.Which of the statements numbered A, B, C, D and E mentioned above can be assumed/ inferred from the facts/ information given in the argument? (An assumption is something suppose or taken for granted and an inference is something which is not directly stated but can be inferred from the given facts.) (4)
(1) Only A
(2) Only B
(3) Only C
(4) Only D
(5) Only E
3.Which of the following can be inferred from the argument if it is considered to be true with regard, to the given statements? (3)
(1) Indian corporate sector is only a minnow on global platform
(2) Indian companies do not care for brand image
(3) Indian corporate sector has to do a lot more to come in league of top global brands
(4) China’s economic prowess diminishes chances of Indian companies to be ranked high among global brand
(5) The regulatory framework is not strong enough in India to enhance corporate India’s image
4.Which of the statements mentioned above strengthens the argument? (5)
(1) Only A
(2) Only B
(3) Only C
(4) Only D
(5) Only E
