Directions (Q. 1-4): Read the following information carefully and answer the questions which follow.
The power of global branding eludes the grasp of Indian firms. This year’s list of the world’s top 100 most valuable brands had only one Indian name, ICICI Bank that ranked 53rd and was worth $ 14.9 billion.
A.Indian companies should make brand – building an important activity if they aspire to become global players.
B.Indian companies should leverage on the growing size of local customer base to build their brands. This was what China’s largest search engine Baidu did to make it to the 29th place with a brand value of $ 22.5 billion.
C.A brand is a symbol of trust with the customer and brand valuations are indeed a powerful measure, of a company’s
ability to create value for its shareholders.
D.Indian companies need to pack value into their products through innovation, style and branding to win and retain
customers.
E.Even if India did not make it to the list of top brands of the world, its high growth rate at a time when entire world was reeling under recession, made India an eyesore for global biggies.
[WATU 381]
