1. In the era of globalization of business M & A means______ (3)
(1) Money & Assets
(2) Marketing & Alliances
(3)Merger & Acquisition
(4) Means & Acquisition
(5) Markets & Acquisition
2. I understand marketing as_____ (5)
(1) Only selling
(2) meeting human & social needs profitably
(3) to focus on customer
(4) to focus only on producing goods/ service
(5) Only (2) and (3)
3. For an economic organization like bank. MIS means_____ (2)
(1) Middle Income Scheme
(2) management Information System
(3) marketing information System
(4)Management of Information System
(5) Only (2) and (3)
4. Consumer Day is celebrated on_____ (1)
(1)15th March
(2)16th March
(3)20th April
(4)20th March
(5)None of these
5. Prior to the Industrial Revolution, selling was no problem and no sales team is required because______ (4)
(1) Marketing was not a subject then
(2) people was not a subject then
(3) people don’t want to sell anything
(4) Small scale enterprises dominated the economic scene
(5) None of these
6. A form of distribution in which manufacturer makes an agreement with a middleman in each market area stipulating that the distribution of the product within that is to be confined solely to that middleman is known as_____ (2)
(1) Mass distribution
(2)exclusive agency distribution
(3) selective distribution
(4) price distribution
(5) None of these
